Digital Marketing / Advertising / Online Marketing are one of the most used terms of the profession today. However, it is sadly just a number of jargon for most of individuals who hear it and use it to convey their minds. What exactly is digital marketing and what part of it critical for today’s business participant? We’re here to break it down for you in the simplest words possible.
Online Marketing in actual fact marketing of your product or service onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience swiftly.
That is it. That is what Online marketing must be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is yes. Digital / Internet marketing is a wider concept than the social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that come under digital marketing rather than social media marketing.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a associated with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings in the search results along the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it can help stand out on the list of sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple cases. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy to them so as preserve reminding them relating to visit to expenses.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a huge digital / Web site experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771